The Project: In 2019, Elizabeth and James by Mary Kate Olsen and Ashley Olsen launched at Kohl’s. I was challenged to take an existing brand and reinterpret how it would come to life within Kohl’s. The comprehensive branding included all packaging such as hang tags, woven labels, jokers and jewelry packaging, in addition to a unique look and feel for in-store marketing.
The result: An elevated, sustainable brand experience that complements the previous Elizabeth and James brand.
The team: Kelley Malone | Brendan Lynch | Nicole Lynch
