The Project: CREATE A NEW, FAST-FASHION JUNIORS BRAND FOR KOHL’S TARGETING THE GEN Z CUSTOMER. THE BRAND NEEDED TO COMPLEMENT THE FLIRTY, STATEMENT-MAKING PRODUCT DIRECTION. I COMPLETED EXTENSIVE MARKET RESEARCH AND COMPETITIVE ANALYSIS, ASSISTED IN DEVELOPING THE CUSTOMER PROFILE, NAMING, LOGO DIRECTION, COLOR PALETTE DEVELOPMENT, PREPARING HIGH-LEVEL PRESENTATION MATERIALS, AND PRESENTING DESIGN DIRECTION TO UPPER MANAGEMENT.
The result: AN EDGY, YOUTHFUL AND TRENDY BRAND THAT RESONATES WITH THE KOHL’S JUNIOR CUSTOMER AND BEGINS TO CULTIVATE A NEW GENERATION OF SHOPPERS.
The team: Kelley Malone | Kelly Galbraith | Nicole Lynch
