The Project: DEVELOP THE LOOK AND FEEL FOR A POTENTIAL BRAND EXTENSION OF SIMPLY VERA VERA WANG INTO THE HOME PRODUCT CATEGORY. AFTER EXTENSIVE MARKET RESEARCH, I DESIGNED MULTIPLE CONCEPTS THAT APPLIED THE CURRENT APPAREL BRANDING TO A NEW PRODUCT CATEGORY.
The result: ELEVATED APPROACHES TO THE BRAND EXTENSION THAT SEAMLESSLY FIT INTO THE CURRENT BRANDING SYSTEM.
The team: Ron Anderson | Nicole Lynch
