The Project: DEVELOP PACKAGING FOR MULTITUDE OF PRODUCTS AND INITIATIVES FOR LC LAUREN CONRAD AT KOHL’S. for nearly five years, I MANAGED AND DESIGNED THE BRAND PACKAGING FOR ALL NEW PACKAGING TO PROVIDE ON-BRAND SOLUTIONS. I WORKED CLOSELY WITH THE PRODUCT DEVELOPMENT TEAM TO ENSURE EACH SOLUTION MET THE PROJECT REQUIREMENTS AND PRESENTED WELL IN STORE. THE PACKAGING PIECES AND MARKETING INITIATIVES INCLUDED MULTI-YEAR HOLIDAY JEWELRY/ACCESSORY GIFTABLE PACKAGING, PROMOTIONAL HANG TAGS/WOVEN LABELS AND MARKETING MATERIALS FOR MULTIPLE CAPSULE COLLECTIONS, A JOKER UPDATE FOR STANDARDIZED COMMUNICATION, AND MARKETING PIECES FOR AN ELEVATED UNBOXING EXPERIENCE, AMONG OTHERS.
The result: A COHESIVE BRAND EXPERIENCE OVER MULTIPLE PRODUCT CATEGORIES THAT SUPPORTED THE LONG-TERM NEEDS OF THE BRAND.
The team: RON ANDERSON | KELLEY MALONE | LORI CANTU | BRENDAN LYNCH | NICOLE LYNCH
