Graphic Design + Art Direction
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Mortar & Ivy

The Project: CREATE A modern BRAND FOR a real estate investing firm. THE BRAND NEEDED TO convey a sense of expertise while capturing the company’s tech-forward approach to investing. After EXTENSIVE MARKET RESEARCH AND COMPETITIVE ANALYSIS, i presented multiple concepts with varying aesthetics to the client. Concepts included the overall look and feel, LOGO, COLOR PALETTE DEVELOPMENT and stationery design.

The result: a forward, modern and clean brand that engages the customer and establishes the company as an expert in the field.

The team: Nicole Lynch

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