The Project: ADAPT CURRENT FOOD NETWORK HOME PACKAGING FOR A BRAND REFRESH WHILE ENSURING CLEAR AND IMPACTFUL COMMUNICATION OF PRODUCT FEATURES AND BENEFITS. I REDESIGNED ALL PACKAGING FORMATS WITH AN UPDATED COMMUNICATION SYSTEM THAT CLEARLY HIGHLIGHTS THE TOP SELLING FEATURES. I ALSO ART DIRECTED A NEW, ELEVATED PHOTOGRAPHY STYLE AND WORKED WITH THE PHOTO STUDIO TO CAPTURE COMPELLING AND ASPIRATIONAL IMAGERY.
The result: A MODERN, ASPIRATIONAL AND ON-BRAND PACKAGING UPDATE THAT LED TO IMPROVED SALES.
The team: Ron Anderson | Brendan Lynch | Nicole Lynch
