The Project: INTERPRET HOW THE NETFLIX BRAND WOULD COME TO LIFE WITHIN KOHL’S STORES FOR A PITCH TO NETFLIX WORTH $15+M IN FIRST-YEAR POTENTIAL SALES. I DEVELOPED A BOLD DESIGN SYSTEM UTILIZING CURRENT NETFLIX BRAND ASSETS THAT WOULD STAND OUT ON THE SALES FLOOR AND RESONATE WITH THE CUSTOMER. I APPLIED THE DESIGN TO IN-STORE MARKETING AND DIGITAL ASSETS INCLUDING LANDING/PRODUCT PAGES, MOBILE/DESKTOP EMAIL LAYOUTS AND OTHER DIGITAL EQUITIES. I ALSO COORDINATED WITH OTHER TEAM MEMBERS TO DEVELOP THE PITCH DECK.
The result: AN IMPACTFUL IN-STORE MARKETING AND DIGITAL CONCEPT USED BY UPPER MANAGEMENT IN A SALES PITCH TO NETFLIX.
The team: Ron Anderson | Nicole Lynch
