The Project: CREATE PACKAGING FOR LC LAUREN CONRAD’S SECOND RUNWAY CAPSULE THAT COMPLEMENTED THE LOOK AND FEEL OF THE COLLECTION. INCORPORATING LACE FROM THE PRODUCT, I DESIGNED A UNIQUE DIE CUT HANG TAG WITH ROSE GOLD DETAILS. OTHER PACKAGING INCLUDED WOVEN LABELS AND JEWELRY CARDING.
The result: A FEMININE, BEAUTIFUL AND ON-BRAND SET OF PACKAGING THAT DIFFERENTIATED THE COLLECTION FROM THE CORE PRODUCT LINE.
The team: Ron Anderson | Lori Cantu | Nicole Lynch
