The Project: WHEN LAUREN CONRAD DECIDED TO LAUNCH A NEW CHILDREN’S LINE AT KOHL’S, SHE NEEDED A TEAM TO DEVELOP A COMPREHENSIVE BRAND THAT FIT SEAMLESSLY INTO HER EXISTING BRAND PORTFOLIO. MY TEAM WAS TASKED WITH ESTABLISHING THE COMPLETE BRAND EXPERIENCE. I CONTRIBUTED TO EACH ASPECT OF THE BRAND DEVELOPMENT INCLUDING OVERALL LOOK AND FEEL, NAMING, LOGO DEVELOPMENT, CUSTOM ILLUSTRATIONS, COLOR PALETTE DEVELOPMENT, AND PACKAGING DESIGN, IN ADDITION TO THE IN-STORE, DIGITAL AND SOCIAL MEDIA EXPERIENCE DIRECTION.
The result: A MODERN, ELEVATED AND GENDER NEUTRAL BRAND EXPERIENCE THAT LED TO ONE OF THE MOST SUCCESSFUL PRODUCT LAUNCHES IN KOHL’S HISTORY.
The team: Kelley Malone | Brendan Lynch | Nicole Lynch
